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Handcrafted, manufactured one piece at a time, built by the order, custom built for you....

Our motto – "come straight to the source" – sums up what we’re all about. The emergence of the Internet provides a new channel of communication and offers the end consumer a chance to shop for furniture in a new way – one-on-one through CarolinaChair.com. Not only can you buy from Carolina Chair, but our current line of fabrics and styles – all of them – as well as our prices are available online. That’s 24 hours a day, seven days a week.

For years, consumers have asked, "Can I buy directly from the manufacturer?" And for years, the answer was no. Buying from furniture retailers was the only option. But with CarolinaChair.com, there are no stores, no phony sales pitches, no hassles. Your computer screen is our storefront. We were founded to give the public an opportunity to buy furniture directly from a manufacturer with three generations of furniture manufacturing experience. Take advantage ... buy direct & save!

CarolinaChair.com, the company’s Web site, was launched to prove that a relationship between the furniture manufacturer and the end consumer could be forged via the Internet. This groundbreaking relationship promises tremendous savings for the consumer. The technology may be new, but the idea of providing quality furniture produced by skilled craftspeople is a concept the Fry family has lived by for over 80 years. Welcome to CarolinaChair.com. You’ve "come straight to the source"!

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Embracing revolutionary change is nothing new for Carolina Chair Inc. Becoming the first furniture manufacturer to reach out to consumers via the Internet is a natural extension of what the Hickory, N.C.-based company has been doing for nearly 80 years – seizing opportunities presented by technological change to better serve its customers.

In the 1920s, it was the railroad. When the first rail distribution network became a reality in the Blue Ridge Mountains, H.D. Fry Sr. founded the Hickory-Fry Furniture Co. In 1926, Fry traded a portion of his apple-tree orchard for a building he would use to manufacture quality furniture. The railways allowed the young company to distribute the fruits of its budding business to the rest of the nation. Fry’s customers were large retail stores and furniture brokers in large metropolitan areas near the rail lines. The retailers and brokers provided the only avenue for reaching the end consumer.

During the post-World War II years, change came in the form of interstate commerce via the national interstate highway system. H.D. Fry Jr. recognized that the trucking industry linked every town in America, and he moved to capitalize on the latest distribution method. For furniture stores, it meant that inventory could be delivered to their areas faster and cheaper than ever before, and it enabled smaller furniture stores – many in rural areas – to get products directly from furniture manufacturers for the first time. The age of the furniture broker began to wane, but Hickory-Fry’s customers remained retailers, who marketed and sold the products to the consumer.

As the 20^th century wound down, change emerged again through the transforming presence of the Internet. The Fry family again recognized the opportunity. For the first time, technology now allows the furniture consumer to deal directly with the manufacturer. Carolina Chair Inc., founded by H.D. Fry III, breaks new ground in the industry by becoming the first furniture manufacturer to seek to build direct relationships with its ultimate customer – the consumer.